How did you keep in touch with her? Fast and transparent customer communication is very important to us. Therefore, daily and regional information was provided about SUNPOINT studio openings and closures using our studio finder, social media channels, newsletter and the Uberall platform. Communication via several channels has proven its worth. A special online form was created in just a few days for our club customers who pay monthly contributions. This allowed us to be informed of how we should deal with the contributions. With regard to the marketing activities of our SUNPOINT beauty & tanning studios, we fundamentally concentrate on very regional advertising that is placed in a way that is appropriate for the target group. For new customers we rely on the promotion of coupons, for our existing customers on the club agreement. However we had to largely stop marketing activities whatsapp mobile number list during the lockdown. Our print media were completely suspended and online advertising was used flexibly only when the studio was open. Regional social media ads on the subject of online club membership for the closed studios were also tested, but customer uncertainty was too great. This left only the open studios with the option of placing online advertising. Dennis Kuffel: "For new customers we rely on the promotion of coupons, for our existing customers on the club agreement." Let's recap the last year from a marketing perspective: what are the top three lessons you learned in. Above all we take these three points with us from last year:Fast and transparent customer communication is important Flexible working methods in the event of planning uncertainty are essential Linking digital offers with stationary trade has proven its worth In we are still stuck in the pandemic and it is unclear how this year will affect the economy and whether there will be temporary closures again. How is your marketing dealing with this difficult situation? From now on, our marketing activities will remain very flexible. For example, if a SUNPOINT beauty & tanning studio is open, online advertising is activated. If it is closed, the application will be paused. In addition, at WM BEAUTYSYSTEMS we continue to focus heavily on the digitization of our offers and services. Therefore, we always coordinate the content of our digital offers at short notice and depending on the situation.